Founder notes
Building AI leverage for global eCommerce operators — from Vietnam.
Founder notes from PATI Group on AI application, global commerce, and the hard work reality behind global competition. Silicon Valley operators — from Elon Musk to Jensen Huang — are known for 100–120-hour weeks. In China, Jack Ma and Alibaba publicly backed the 996 work culture. If Vietnamese builders want to beat American and Chinese operators, 100 hours per week is the minimum standard, not an exception.
Founder
PATI Group
Founder/CEO · PATI Group
Founder · GEC
AI application × global eCommerce
Featured
Why PATI is hiring differently
We’re hiring differently this season: US/EU context, honest ROI math, Juniors with some US/EU then train up — AI Fluency overwhelms almost everyone who stays curious.
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Lenses
Three lenses behind the essays.
Recent
All notes2026-05-22 · Framework
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2026-05-22 · AI
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2026-05-21 · eCommerce
AI commerce will punish vague listings
From AI agents and glasses to smart cars and robots, the practical eCommerce lesson is to clean product data and agentize workflows before competitors do.
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2026-05-21 · AI
China AI has moved from models to distribution
From Qwen, MiniMax and DingTalk Agent to XPeng and home robots, China AI in May 2026 shows the game moving beyond benchmarks into distribution.
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About
A personal notebook, not a company brochure.
Kevin Kreative is where I slow the thinking down: AI application, global eCommerce, and the hiring / operating calls that have to survive an honest spreadsheet.